In 2011 Ducati was released the Diavel. the model was essentially an assault weapon with one target in its crosshairs – the power cruiser market. This was new territory for the Bologna-based manufacturer, and the Diavel quickly gained recognition, bringing Ducati’s underlying image of performance to a new audience. The Diavel’s design returned as a carryover in 2012, though with addition of special editions, such as the Chromo and AMG (before the Audi takeover).